How to Find a Good SEO Expert or Agency for Your Business

Are you struggling to improve your website’s visibility? Wondering how to identify a reliable SEO expert or agency that can transform your online presence? You’re not alone. Many business owners face the daunting challenge of navigating a sea of options, each with unique pros and cons.

Here’s a step-by-step guide to finding and evaluating an SEO expert or agency that fits your needs — while avoiding common pitfalls.

Step 1: Understanding the Risks of Going Solo

1.1 Managing Freelancers

Hiring freelancers through platforms like Upwork or Fiverr may seem convenient, but it comes with challenges. Many freelancers juggle multiple projects and may not prioritise your business. Additionally, finding a skilled and affordable freelancer who covers all aspects of SEO — on-page, off-page, and content creation — can be nearly impossible.

Read also: DIY SEO vs. Professional SEO: Which is Best for Your Business Needs?

1.2 Building an In-House Team

An in-house team provides control, but the costs are significant. Salaries, benefits, training, and tools can quickly add up, often exceeding £200K annually. Moreover, managing a team requires expertise to ensure the strategies they implement are effective.

Learn more: SEO in house VS outsourcing

1.3 Choosing Niche Specialists

Some SEO specialists focus exclusively on certain aspects, such as technical SEO or content optimisation. While they can be valuable, coordinating multiple specialists can become a logistical nightmare, and the lack of a cohesive strategy may hinder your success.

Step 2: Why an SEO Agency Might Be the Right Fit

SEO agencies offer a more comprehensive and cohesive approach. Here’s why working with a reputable agency like Agile Digital Agency can be a game-changer:

2.1 Expertise Across the Board

Agencies typically employ specialists in all areas of SEO, ensuring a well-rounded strategy tailored to your business.

Learn more: The Benefits of Using SEO for Professional Services Businesses

2.2 Transparency and Communication

A good agency provides regular updates, clear reporting, and a roadmap of how they’ll achieve your goals.

2.3 Cost-Effectiveness

With an agency, you avoid the overhead of hiring an in-house team while benefiting from a scalable service model.

Step 3: How to Vet SEO Agencies

3.1 Look Beyond Local

While working with a local agency has its perks, SEO services are executed online, making it feasible to hire the best talent regardless of location.

3.2 Request Transparency

Ask for a free SEO audit, sample reports, and a clear explanation of their services. Ensure their approach aligns with your business goals.

3.3 Ask the Right Questions

Evaluate their experience with handling setbacks, such as Google updates. A seasoned agency will have strategies for recovering from penalties and navigating algorithm changes.

Read also: Key Questions to Ask an SEO Agency Before Making Your Hiring Decision

3.4 Verify Their Track Record

Check reviews, case studies, and references. Speak directly with their clients to assess their reliability and results.

Step 4: Red Flags to Watch Out For

Not all SEO providers are created equal. Here are signs to avoid:

• Guaranteed Rankings: SEO is complex, and no one can promise specific rankings.
• Low Prices: Suspiciously cheap services often deliver poor results or use unethical practices.
• Lack of Transparency: Avoid agencies that don’t provide detailed reports or clear communication.

Step 5: Why Agile Digital Agency Stands Out

At Agile Digital Agency, we’ve built our reputation on delivering peace of mind to our clients. Here’s what sets us apart:

• Proven Track Record: Our transparent reporting and success stories demonstrate our expertise and dedication.
• Comprehensive Services: From technical audits to ethical link-building, we cover all aspects of SEO.
• Tailored Strategies: We develop customised plans that align with your business goals.

Conclusion: Ready to Find Your Ideal SEO Partner?

By working with Agile Digital Agency, you’ll bypass the hassle of managing freelancers or assembling an in-house team. Instead, you’ll gain a dedicated partner focused on delivering measurable results.

Contact us today or explore our SEO services to see how we can help your business thrive.