Top 15 FREE AI Tools to Boost your SEO Efforts This Year

Search Engine Optimisation (SEO) is crucial for businesses looking to improve their online visibility and attract more potential customers.

While SEO strategies for professional services can significantly impact a company’s growth, implementing effective SEO tactics can be challenging and time-consuming. Fortunately, artificial intelligence (AI) has revolutionised the SEO industry, offering powerful tools that can streamline and enhance your optimisation efforts.

There are many AI tools available on the market today. These tools use machine learning algorithms and other AI technologies to help digital marketers and SEO professionals optimise their websites for better search performance.

So, if you’re looking for free AI tools for SEO to use on your business website, you’re in luck! In this article, we’ll delve into a range of innovative options that harness the power of machine learning algorithms and other AI technologies.

Keep reading to discover the best FREE AI-driven tools that can take your SEO efforts to the next level!

Top FREE AI-Powered Keyword Research Tools

AI tools offer several advantages for SEO professionals, allowing them to conduct more accurate research and better target their audience.

How exactly can AI assist with keyword research?

Let’s take a look at some examples.

1. Natural Language Processing (NLP): One way AI tools help is through Natural Language Processing (NLP). By analysing large volumes of data, NLP tools can better understand the context and meaning of words, phrases, and sentences. This, in turn, enables them to provide more relevant and accurate keyword suggestions based on the intent of the user’s search query.
2. Machine Learning: Another way AI-driven tools can help is through machine learning algorithms. These algorithms can analyse historical search data to identify patterns and trends in user behaviour. As a result, SEO professionals can better identify new keywords and phrases that are emerging in the search landscape, as well as prioritise keywords based on their relevance and popularity.
3. Competitor Analysis: AI-powered tools can also perform competitor analysis. By analysing the content and target keywords used by competitors, businesses can identify gaps in the market and opportunities to target new keywords or phrases that competitors may not be using.
4. Sentiment Analysis: Finally, AI tools can perform sentiment analysis. This involves analysing the emotional tone of search queries to better understand the sentiment associated with specific keywords and phrases. By doing so, SEO professionals can tailor their content and messaging to better resonate with their intended audience.

So which AI tools are the best to use for keyword research?

Here are a few popular FREE options:

1. ChatGPT

First up is ChatGPT. This AI chatbot, launched by OpenAI in November 2022, is based on the GPT-3.5 and GPT-4 language models.

It has been fine-tuned using supervised and reinforcement learning techniques, making it a powerful tool for keyword research.

So how can you use ChatGPT for keyword research? It’s easy.

Start by giving ChatGPT a general topic or keyword. For example, if you’re researching keywords for your drain repairs business, ask ChatGPT to provide you with keywords related to your main service.

ChatGPT will then generate a list of relevant keywords, which you can review and select based on your needs. If you’re looking for more specific keywords, simply ask ChatGPT to provide you with related terms or synonyms.

Once you have your list of keywords, you can use ChatGPT or other keyword research tools to determine search volume and competition.

This will help you determine which keywords are worth targeting for your content. And if you need more ideas for content, ask ChatGPT to provide you with questions related to your topic.

2. AIPRM

If you’re struggling to come up with good prompts for ChatGPT, AIPRM is here to help.

AIPRM is a powerful Chrome extension that adds a range of curated prompt templates for SEO, SaaS, and other industries to ChatGPT.

By providing you with quick and easy prompts that are tailored to your specific needs, AIPRM can help you improve your website’s search engine performance in no time.

Best of all, the extension is completely FREE to use and offers a wide variety of prompts for different niches and industries. Whether you’re looking to generate ideas for blog posts, social media content, product descriptions, or anything else, AIPRM has you covered.

So why wait?

Download AIPRM from the Chrome Web Store today and start using it to boost your SEO performance!

With its powerful AI algorithms and user-friendly interface, AIPRM is the perfect tool for anyone looking to take their website to the next level.

3. SE Ranking

SE Ranking is a complete toolkit that can help you handle any SEO task. It relies on its very own crawlers that scan large volumes of search results, and then uses data processing algorithms alongside AI technologies to spot unique SEO patterns. 

In particular, SE Ranking’s Keyword Research Tool provides similar, related, question-based, and low search volume suggestions for your target keywords. Each search term is evaluated based on metrics like search volume, keyword difficulty, CPC, user intent, SERP features, and more. 

Using this tool, you can filter out keywords that trigger AI Overviews and then refine your content to better align with AI-generated responses in SERPs.

The tool also provides actionable insights on:

• The top-ranking pages for your keywords (along with key SEO metrics and organic traffic estimations calculated using an advanced AI formula).
• The ranking fluctuations of URLs ranking for your keywords over time.
• The historical performance of ads related to your targeted keyword.

Another great benefit is that the Keyword Research Tool provides you with 3 free keyword reports daily. These reports offer categorised keyword suggestions, the list of pages ranking within the top 10 search results for these keywords as well as the most popular ads for analysed keywords.

To use the tool at max capacity, you can sign up for a free 14-day trial.

Top FREE AI-Powered Tools for better Content Optimisation

Have you ever wondered how to improve your website’s content optimisation efforts? Artificial Intelligence powered tools can help in a variety of ways!

Here’s how:

1. Content analysis: By analysing the text, images and media on a webpage, as well as its structure and organisation, AI tools can identify opportunities for optimisation.
2. Keyword optimisation: AI tools can suggest keywords and phrases to include in the content to improve its relevance for search engines. They can also identify related keywords to increase the content’s relevance further.
3. Content creation: Creating SEO-optimised content based on keywords or topics can be challenging, but AI-powered tools can generate high-quality content ideas to help businesses scale up their content marketing efforts.
4. A/B testing: Which version of your content resonates better with your audience? AI tools can test different headlines, images, and other elements to help businesses optimise engagement and conversions.
5. Personalisation: Every user is different. AI tools can help businesses personalise their content to specific needs by using data such as search history, browsing behaviour, and demographic information.

In summary, AI-powered content optimisation tools can boost the relevance, engagement and conversion rates of your content, leading to better overall performance and ROI.

Give these free content tools a try and see the results for yourself!

Related: AI Generated Content: What Google Says

4. Harpa AI

Looking for a way to streamline your online work and save time? Harpa.ai might just be the tool you need! This customisable FREE Chrome Extension uses AI-powered web automation to help you get the job done in less time.

But that’s not all. With Harpa.ai, you can create custom ChatGPT commands and automations for a wide range of tasks, including marketing, SEO, copywriting, HR, engineering, and more.

Here are just a few of the ways Harpa.ai can help:

1. Website analysis: Harpa.ai offers a comprehensive analysis of your website’s structure, content, and backlinks. It provides detailed reports on your website’s technical SEO health, on-page SEO optimisation, and link profile analysis.
2. Keyword research: Finding the right keywords for your website can be a challenge, but Harpa.ai makes it easier by providing keyword suggestions, search volume data, and competition analysis.
3. Competitor analysis: Want to stay ahead of the competition? Harpa.ai can help you analyse your competitors’ websites to identify their strengths and weaknesses. You can use this information to improve your own website and climb higher in search rankings.

In short, Harpa.ai is a powerful FREE AI SEO tool that can help you boost your website’s search engine visibility, drive more organic traffic to your site, and increase your online presence.

Ready to get started? Installing Harpa.ai is easy – just add the Chrome extension, open it and type “/” to see a list of predefined prompts you can use. You can also create your own prompts to suit your needs.

One example of how Harpa.ai can help is by extracting the keywords your competitors are using. Simply visit their website and select the Harpa AI prompt “Extract and research SEO keywords“.

5. QuillBot AI

The QuillBot Chrome extension is an AI-powered tool designed to enhance your writing process. It includes a grammar checker, summariser, paraphraser, and other writing tools to help optimise content for search engine optimisation (SEO).

QuillBot can summarise lengthy texts, provide synonyms, and reword content to enhance readability and originality.

Here’s how to use it in your content strategy to improve your articles:

1. Open the QuillBot Chrome extension, select your language, and click “Open sidebar.”
2. Paste your content into QuillBot, select the desired mode, and click “Paraphrase.”
3. Review the output and incorporate it into your article as needed.

6. Headline AI

Headline Studio by CoSchedule enables content creators and marketers to craft compelling headlines effortlessly. With its intuitive interface and AI-driven suggestions, Headline Studio removes the guesswork from headline optimisation.

Recently, they introduced Headline AI, a free content AI tool that leverages artificial intelligence to generate a wide array of innovative headline options. This allows you to enhance your copy’s appeal with minimal effort, making it easier than ever to captivate your audience.

They also provide a FREE WordPress plugin that can help you quickly optimise your headlines without leaving your WordPress site.

7. Bing AI Chat

Bing AI Chat is similar to ChatGPT and can be accessed through the Microsoft Edge browser.

The main difference with ChatGPT is that the Bing AI Chat can access web results and up-to-date information, making it more effective for tasks that require web-based research.

You can use Bing AI Chat for a number of things, such as sentiment analysis of your articles’ titles and meta-descriptions.

8. Grammarly

Grammarly is a leading writing assistant that leverages advanced artificial intelligence to enhance your writing experience. With over 30 million individual users and more than 70,000 teams relying on its capabilities, Grammarly has become an essential tool for anyone looking to improve their writing skills.

Grammarly utilises cutting-edge AI and natural language processing to provide real-time feedback on grammar, punctuation, and style. Its intelligent algorithms analyse your text to offer suggestions that enhance clarity and coherence.

Free Plan
Grammarly offers a robust free plan that includes essential features such as:

• Basic grammar and spelling checks
• Punctuation correction
• Tone detection
• Auto-citations (beta feature)

This makes it accessible for users who want to improve their writing without any financial commitment.

Premium Features
For those seeking more advanced tools, Grammarly Premium includes:

• Clarity-focused sentence rewrites
• Tone adjustments tailored to your audience
• Vocabulary enhancement suggestions
• Fluency improvements
• Full access to generative AI features

Top FREE AI-powered Link Building Tools

AI tools can analyse your backlink profile and make actionable recommendations for how to build high-quality links to your site:

1. Link prospecting: AI-powered tools can help identify relevant websites and pages for link building. These tools can analyse a range of factors, such as domain authority, page authority, relevance to the target keywords, and the quality of existing backlinks to a page, to identify high-quality link prospects.
2. Outreach automation: AI-based tools can automate the outreach process by sending personalised emails to link prospects. These tools can use machine learning algorithms to analyse the response rate and adjust the outreach strategy accordingly to improve the success rate of link building campaigns.
3. Link monitoring: AI-driven tools can monitor the backlink profile of a website and identify potential issues such as broken links, toxic backlinks, or link spam. These tools can also track the performance of each backlink, such as the number of clicks, the referral traffic, and the conversion rate, to identify which links are providing the most value.
4. Link analysis: AI tools can also analyse the backlink profile of a website to identify patterns and trends in the links. This includes analysing the anchor text, the distribution of links across different pages and domains, and the overall quality and relevance of the backlinks. This information can help businesses optimise their link building strategy and improve the overall quality of their backlink profile.

Overall, AI-powered link building tools can help businesses identify high-quality link prospects, automate the outreach process, monitor and analyse the performance of their backlinks, and optimise their link building strategy to improve their search engine rankings and drive more organic traffic to their website.

Some popular free AI tools for link building include:

9. Link Whisper

The Link Whisper plugin for WordPress is an intelligent internal linking tool powered by artificial intelligence. It suggests relevant internal links while you write your article within the WordPress editor.

This AI tool also helps you quickly find and build internal links to old posts that need more attention.

You can identify “orphan” content with no internal links pointing to it and add new internal links quickly and easily. Simply check the box and hit save to add the internal links.

10. Perplexity AI

Perplexity AI is a conversational AI-Powered Search Engine that can help you determine the accuracy of information by providing the sources used to generate an answer.

It is similar to ChatGPT in its interactive approach, but it also offers a citation feature that can be useful for fact-checking purposes (similar to Bing AI Chat).

Like with other similar AI SEO tools described above, you can do keyword research, generate content and so on, but in this case, Perplexity will give you the sources it has used to produce its results, which can be useful for you to include as references.

Besides, it will give you a list of related topics which you can use to extend your research. 

When it comes to link building strategies, Perplexity AI goes beyond by identifying the best sources discussing a given topic, tool, or service. This information empowers users to initiate outreach to these sites, presenting an opportunity to discuss the potential inclusion of a link to their website.

To illustrate, let’s consider a scenario where you’ve developed an innovative Chrome extension catering to SEO professionals. By posing user queries to Perplexity, you can obtain precise answers supported by references to relevant websites. Armed with this information, you can proactively engage with the authors or webmasters of these pages, articulating the value of your article, tool, or service and advocating for its inclusion on their platform.

Let’s consider another example. Suppose you’ve crafted a compelling article, but you’re uncertain about the prompt to provide to Perplexity. You can simply:

1. Visit your article page.
2. Open the Perplexity Chrome extension.
3. Set the focus option to “This page” and enter this prompt: “Please analyse the key points and main ideas of this article and generate the most unique or best question that this article aims to assist users in answering“.

Perplexity will give you a question that your article helps to answer.

Copy that question and paste it again into Perplexity, but this time, change the focus option to “All.”

Review the sources provided by Perplexity, visit those pages, and reach out to the webmaster, pitching for a link to your article.

You can also use their Chrome Extension to use Perplexity AI while you are browsing the web

11. Can I Rank

CanIRank is an SEO software that uses artificial intelligence to provide specific action recommendations to optimise website rankings. It gives users detailed DIY instructions, or the option to delegate to an SEO consultant with just one click.

Its FREE plan allows you to find 20 relevant link opportunities to promote your content, scored by authority, relevancy, and ease of obtaining a link.

12. Glasp

Glasp, a social web highlighter, offers an innovative approach to link building that can significantly boost your website’s SEO. Here’s how you can leverage Glasp to improve your link-building strategy:

Automatic Backlinks

When you highlight your own articles using Glasp, you automatically receive a backlink to your content. This effortless method of acquiring backlinks can be particularly valuable for new websites or those struggling to build their link profile.

Mid-Tier Domain Authority

As of November 2024, Glasp has a Domain Authority (DA) of 46, placing it in the mid-tier range. While not as high as top-tier publications like Forbes, Glasp’s DA is still significant. Getting a backlink from a site with this level of authority can be beneficial, especially for newer websites or those with lower DA scores.

Social Curation Aspect

Glasp’s social features can indirectly contribute to link building. When you highlight articles, your followers see them in their Home feed, potentially increasing visibility and traffic to your website. This increased exposure can lead to more natural backlinks as users discover and share your content.

Content Aggregation

Glasp creates new pages based on highlighted URLs, showcasing the top 5 highlights by popularity. These pages are included in Glasp’s sitemap, ensuring they’re quickly crawled by search engines. This feature can increase your content’s visibility and potentially attract more backlinks.

Additional Link-Building Strategies with Glasp

1. Collaborative Highlighting: Engage with other users on Glasp by highlighting and commenting on their content. This interaction can lead to relationship building and potential link exchanges.
2. Curated Content Lists: Create and share lists of high-quality resources on specific topics, including your own content. These curated lists can attract attention and backlinks from others in your industry.
3. Highlight Outreach: Use Glasp to highlight valuable content from influencers or industry leaders. Reach out to them, sharing your highlights and insights, which may encourage them to check out and link to your content.
4. Community Engagement: Actively participate in Glasp’s community by sharing insightful highlights and comments. This can help establish your expertise and attract attention to your website.

By incorporating Glasp into your link-building strategy, you can create a more organic and diverse backlink profile while also engaging with a community of like-minded individuals in your niche.

Top FREE AI-powered Creative Tools

13. Bing Image Creator AI

Bing Image Creator is an AI-powered image generator that generates images based on your text. It is available in Microsoft Edge making it the first and only browser with an integrated AI-powered image generator. 

14. Microsoft Designer

Microsoft has also recently launched Microsoft Designer as a FREE preview. Microsoft Designer is an AI-powered graphic design app that helps you create stunning social posts, invitations, graphics, and more – all in a flash. No design experience is required.

15. Tome AI

Tome is an AI-powered storytelling tool that can help you:

1. Generate entire narratives instantly: With the power of GPT-3 and AI-generated images from DALL·E 2, Tome allows you to type in a prompt and generate a full presentation from scratch within seconds.
2. Collaborative AI partner: Tome can help you transform documents into presentations, create additional pages with AI-generated content, and generate compelling images designed to bring your ideas to life.
3. Enhanced storytelling capabilities: Tome goes beyond text and images by providing features that allow you to easily share prototypes, add 3D renderings, trim videos, and embed live web content.
4. Content integration: You can embed various types of content from the web, such as live integrations with tools like Figma, to showcase your existing work seamlessly within your story.
5. Video capabilities: Tome offers native video recording, enabling you to add a personal touch to your story or communicate nuanced points through video.
6. Easy sharing and device compatibility: Sharing your tome is effortless with Tome’s one-click link sharing.
7. Seamless work across devices: Additionally, to ensure a smooth viewing experience, tomes are designed to fit any device, eliminating the need for viewers to squint or zoom.

Overall, Tome offers a new way to tell stories by leveraging the power of AI, enabling you to create captivating narratives quickly and easily, while incorporating multimedia elements and fostering collaboration.

Conclusion

For professional service businesses aiming to enhance their online presence without straining their budget, free AI-powered SEO tools are invaluable. These tools provide access to data-driven insights into target audiences, enabling businesses to improve their website’s search performance, attract more organic traffic, and boost revenue—all at no cost.

By incorporating these free AI tools into their SEO workflow, professional services can compete effectively in digital spaces and refine their SEO strategy to maximise visibility and client engagement.

How Agile can help

Agile helps make your website a powerful tool for success. By focusing on user experience and digital marketing, we enable professional services to boost engagement and generate quality leads through valuable content.

Our commitment to excellence is underscored by our recognition as a Top SEO Company in the United Kingdom for Business Services.